Menu
Google tool helps businesses track online visitors

Google tool helps businesses track online visitors

Google has released a free dashboard tool in New Zealand designed to help businesses gain more insight into what is driving online traffic to their web listings.

The dashboard, added to the Local Business Centre, allows businesses to view keywords people are typing into Google to find them online, how many times searchers have visited their website and the number of times people searched for their business on Google.co.nz or Google Maps.

Google product manager Andrew Foster said on the company’s New Zealand blog that businesses would be able to use the tool to gain a greater web presence and potentially increase profits.

“Did [people] search for ‘pizza’ or ‘pasta’ to get to the listing for your Italian restaurant? What happens to traffic for your dental practice when you start advertising in the local paper? With information like that, you’d be able to make better, more informed decisions on how to drive more visitors to your listing and attract more customers.”

The information gathered by the dashboard would be updated daily and could be displayed using lists, maps and graphs, Foster said.

Businesses wanting to use the dashboard can download it from Google’s Local Business Centre and claim their listing via a verification process to view the data. New Zealand data has been recorded for the past month and businesses can view it immediately upon claiming their listing.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Google

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments