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AVG to overhaul partner programme

AVG to overhaul partner programme

Software security company AVG is planning a complete review of its trans-Tasman partner programme.

ANZ managing director Peter Cameron says all aspects of the programme will be assessed, from reseller benefits (which include loyalty rewards) to technical support.

“There are no areas that are sacred. It’s such an important channel for us as we have 2600 resellers in the ANZ region.”

Newly-appointed ANZ sales director Michael Dowling will carry out the review over a three-month time frame, and will then make recommendations on improving the scheme, says Cameron. Dowling commences his role on November 27 and will be based in Melbourne.

AVG conducts a reseller survey in New Zealand and Australia every year.

“That tells us the things we’re failing [in] and [where] we could do a whole lot better,” says Cameron. He says the majority of survey responses are positive.

“We’re told by our resellers that we’re doing pretty well, but AVG is constantly looking at those incremental improvements we can make.”

A dedicated New Zealand partner portal will be introduced in early December. Local partners currently have to use an Australian portal.

“It will replicate the [Australian] partner portal, but it will offer resellers the ability to transact online.

“Resellers can also look at their client details including licence numbers. If they have a client approach them who says `I’ve lost my licence number’ they can go online and get all those details.”

AVG plans to include the ability for resellers to send licence renewal notices to customers.

“One of the things we are very strong on is involving the reseller in that renewal process. The renewal opportunity is a chance for the reseller to go back and talk to a customer who they may not have spoken to for a period of time.”


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