Mapping provider Geosmart says its new web-based Route 2 Go service is an opportunity for niche resellers to give an extra edge to applications, such as customer relationship management (CRM), enterprise resource planning (ERP) and accounting packages.
The service is based on an engine developed by Geosmart over the past four years, which optimises the route between a start and end point with several destinations in between. Once resellers buy the service from Geosmart they can integrate it into, or bundle it with, existing applications.
Business development manager Luigi Cappel says it has identified demand for the service in many markets including couriers, cleaners, those delivering furniture, taxi companies and healthcare workers who do home visits.
“From Geosmart’s perspective, we are not a sales company so we want to find systems integrators and partners that want to offer valued add with integration, or whatever they want to tie the service into.
“Generally these resellers are in an industry niche. For example, they might be providing point of sale for furniture shops and can build it into the application they already provide.”
Resellers of accounting software, CRM and ERP workflow packages could use Route 2 Go to offer more than just an initial sale, and to form deeper customer relationships and offer new value around existing applications, says Cappel.
“I see a lot of opportunity in CRM which is really untapped. In principle [CRM is] used the same way as it was 15 years ago. Location-based services could make offer some opportunities to make these far more functional and mobile.”
Geosmart is already working on the service with long-standing partners Navman and Gen-i, but Cappel says other potential partners might be serving a smaller end of the market. “There’s another end where there’s no fleet management or GPS because companies are too small or don’t feel they need it, but their overheads often mean they need this.”
Route 2 Go provides information in three levels, with increasing cost for each, and users pay per transaction. The information levels are distance and time; distance, time and a turn by turn directions list; and distance, time, turn by turn directions and maps.
Geosmart is further developing the engine to cater for complex exceptions to routes, such as assigning particular staff or specialist vehicles to jobs where needed, or assigning vehicles based on times of day or days of the week.
It is also incorporating real time traffic information into the service.