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Transend hunts resellers for 'green' products

Transend hunts resellers for 'green' products

Wellington green IT products and services provider Transend is building a channel off the back of a new agreement to offer power management software from 1E, a UK-based vendor.

1E provides the power management software products NightWatchman and Wakeup, designed to reduce power consumption for Windows-based PCs. Transend established an agreement with the company to become the sole local representative for 1E with AH Technology, a trans-Tasman system management, automation and security products provider, rather than directly with 1E.

Transend managing director Matthew Johnson says the company wants to establish itself as a distributor and begin recruiting resellers for 1E. “We can’t connect with every single end user. A lot of resellers add value with different outsourcing agreements and services that they provide.”

Transend currently works with Scripting IT and Datacom, and Johnson says he wants to recruit four more large resellers by next year.

“Our focus for this product set from 1E is the top 100 companies, so it is based on who is the incumbent (reseller) within those top 100 companies. Datacom doesn’t have a solution in this space,” claims Johnson, “so I’m committed to working with them.”

He wants to bring more of what he calls sustainable IT offerings to market. “This is one of a few products that we’re starting to look at. 1E has a server power management product that we’ll be promoting soon. We are gunning for local exclusivity and using the reseller channel.”

Transend was registered in 1997, but Johnson put the venture on the back burner to work at Sealcorp from 1998 to 2002 as channel manager. Following this, he held business developer manager roles at Synergy (now Fronde) from 2002 to 2005 and Revera from 2005 to 2006. He has focused on Transend since 2006.


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