Menu
iPhone loses market share, but the devil is in the details

iPhone loses market share, but the devil is in the details

As reported by the Wall Street Journal , an ABI Research paper claims that the iPhone's market share among smartphone has dipped to 16.6 percent in the fourth quarter of 2009, compared to a little over 18 percent from the previous three-month period.

During the fourth calendar quarter of 2009, Apple reported sales of 8.7 million iPhones--a growth rate of 18 percent over the previous quarter. Meanwhile, the overall market grew by 26 percent, as a slew of new devices from manufacturers like Nokia and Motorola hit the market and Google's Android started to make waves in the mobile space.

However, assuming that the nomenclature used in the Journal article is correct, this report could actually be good news for Apple lovers for two reasons. First of all, Apple sales are going up--way up. Between September and December of 2009, Apple sold some 1.3 million more phones than in the previous three months. The smartphone market is growing--and so is Apple's installed base.

In addition, "sales" and "market share" are not necessarily interchangeable terms. In other words, sales of the iPhone can fail to keep pace with the overall industry for the simple reason that more players are getting into the game and fragmenting the market, without adversely affecting Apple's overall hold in the realm of the smartphone.

Finally, Apple is a trendsetter in this market space and has created a vibrant eco-system around its products, which, so far, none of its competitors has managed to match. With a growing number of users and apps, it's clear that sales numbers alone do not tell the whole story.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags iPhoneinternational news

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments