IBM partner and software/services company Convergence has recruited Ken Fairgray as sales and marketing director, as part of a bid to diversify its offerings and add new cloud computing vendors.
As well as forays into the cloud, the company wants to become better known for servicing small firms, and plans to grow lesser known parts of its business.
“Part of what I’ll be doing is taking some minor revenue streams Convergence has had for years and making the client base aware of them,” says Fairgray. “Convergence is moving into a time where the portfolio will be diversified. A lot of the stuff they have been doing like Java, C++ work and our general network support, we’re not so well known for.”
CEO Mark Presnell says one area of expansion will be cloud computing and the firm is currently evaluating offerings from different vendors in these technologies.
“The overall direction is cloud and IBM have offerings, but we’re looking at others.”
Presnell says IBM technology will continue to be a key area of specialisation for Convergence and will ensure it continues to meet all of the vendor’s certification requirements.
There is a perception, he says, that Convergence only deals with large enterprises. It wants to become better known as a company that can help small companies on the path to cloud computing and act as an IT outsourcer.
To underpin the expansion, Convergence plans to reveal a rebrand, including a new logo, on its website in about a month. An online store will also be added to the site, so customers can buy products ranging from monitors and keyboards to software and print consumables, says Presnell.
Convergence has 20 staff with the addition of Fairgray.
Ability Software was incorporated in 1997 and Convergence in 2003, and the two companies have worked together since.
Director Ross Mitchell is now focusing on Ability Software separately to promote its AbilitySuite software. In addition, former Wellington-based business development manager Rosie Poole no longer works for Convergence. Fairgray’s role is national and covers both the Auckland and Wellington regions.
Convergence will continue to work with Ability Software on local sales, implementation and support for AbilitySuite.
Fairgray has extensive experience in the IBM channel, as the former sales and marketing head of IBM partner Crossware. He is also the former new business development manager at Optimation.
Fairgray told Reseller News he was looking forward to working at Convergence because it is a smaller organisation than Optimation in terms of staff numbers, and as such can quickly adopt new and emerging technologies.
Fairgray left Optimation last month and has been replaced by James Ormsby, whose most recent role was with hosting and mobility company Blue Central in Sydney.
Before Crossware, Fairgray imported and sold software from the US and ran an Auckland bureau service.