Menu
Ability sets sights on offshore business

Ability sets sights on offshore business

Ability Software director Ross Mitchell aims to grow the company’s business in Australia, the US and UK, now that he is focusing solely on the firm and its Ability-Suite software.

He also previously worked with partner company Convergence, established as a separate entity in 2003.

Ability has had success in Australia since entering that market a couple of years ago and Mitchell says his short-term plan is to increase efforts there.

“There’s limited marketing in New Zealand so we want to grow offshore. Australia is quite easy [to enter] but to go any further you have to have a well-rounded product.”

Ability Software has been running marketing campaigns in Australia in conjunction with IBM, and following resulting leads, says Mitchell.

In addition, he has also been “brainstorming options” for developing the business in the US (where it has already established a serviced office) and in the UK.

“We’re looking at ways we can address the US market with a small budget and not a lot of resources there,” he says.

Ability now has control of the intellectual property around AbilitySuite, but will continue its strong relationship with Convergence to provide local service and support for the software.

He is assessing new premises in Auckland’s CBD and has another site available in Albany.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags ability software

Featured

Slideshows

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Show Comments