Menu
Waipukurau services business carves rural niche

Waipukurau services business carves rural niche

Fifteen years ago Stuart Jane traded throwing carcasses around at the Takapau meatworks for a career in IT, a long-held hobby he had often thought of making money from.

The result was Waipukurau Computer Services, a business run from his home and staffed by his sister and three others.

He now has 3000 customers in his database, including farmers, schools, consumers and small businesses in the central Hawkes Bay region. Having carved a niche in the rural sector, serving farmers’ need for broadband comprises a large part of his work.

“Farmers are businesses in their own right. They all run complicated cash manager programmes, which need powerful systems to run on,” Jane explains. Those more than five kilometres from central points for receiving broadband, such as schools, are supplied by providers such as Farmside and Wireless Nation, he adds.

Other than catering for customers’ broadband needs, much of Jane’s work involves virus removal, repairing faulty components and reinstalling Windows. Many of his customers are laptop buyers upgrading older machines, while Windows 7 is a popular option at present.

Jane says Waipukurau Computer Services no longer sells printers, as it was unable to compete with big retailers on price; although there is some money to be made by installing them.

He claims to have no competition from other IT businesses in Waipukurau, but says being in a small community means he must provide quality products and do a great job.

“If you sell crap, that crap multiplies. Word of mouth is very important,” he says.

This also means being proactive, phoning customers to warn them their software licences are due to expire and they might need to upgrade to a new version. He also provides customers with free advice over the phone and is on call as required.

Good service also means visiting IT events in Auckland and overseas to keep abreast of trends in the market, says Jane. He has visited the Comdex show in the US three times (now replaced by the Interop Expo).

“You must fly internationally at least once a year. You need to get away from customers and have some ‘my time’ [to] go out and see the rest of the world,” he says.

Waipukurau Computer Services’ distributors include Ingram Micro, Dove and Morning Star, which all offer overnight delivery.

Brands it sells include Toshiba, Philips, Intel, Microsoft, Asus and Symantec.

Jane prefers to recruit older staff, saying they are more reliable.

“It takes time to train people. You need honesty, reliability and efficiency. Young people these days want to be bosses, they don’t want to be ‘Indians’. Older people are much more reliable.”

He is a definite believer in looking after his staff so they stay with the business, even giving them lunch while at work.

“I believe an employer should supply lunch for their workers. You need to pay them properly too — not 30 to 40k crap, but 50 to 60k. You need to pay them properly and feed them. If you look after them, they will be there forever,” he says.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Inhousewaipukurau computer services

Brand Post

What to expect from your IT Distributor

Whether you’re just starting out or you’ve been around since before the dot com rollercoaster, choosing the right distribution partner can be a pivotal factor in your success. This definitive guide outlines the traits that every IT partner needs to look for in their IT Distributor.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments