Menu
Simms NZ soon to represent four brands

Simms NZ soon to represent four brands

Andrew Henderson, Daniel Moore and Paul Johnston

Simms International will build on the signing of key vendor Dell with the imminent announcement of three more brands.

The managing directors of all three of the company’s global offices – UK-based founder Andrew Henderson, Australia’s Daniel Moore and New Zealand’s Paul Johnston, recently met in Auckland.

Although they wouldn’t name the additional local agencies yet, Moore told Reseller News they would be in the corporate space, with retail-focused brands to follow.

The company has trans-Tasman rights to six agencies.

Two staff, including product manager Benjamin Kwan, have already joined Johnston in the Albany office, with another two to start within three weeks.

According to Johnston, Simms has already recruited a range of partners from small regional players to those dealing in the mid market. Some of them had considered joining Partner Direct, the programme which focuses on the 500-plus seat company space, but weren’t able to meet the criteria, says Johnston. There is also an opportunity for Simms to help authorised partners grow to the point where they could become a direct partner, he says.

Henderson and Moore say Simms’ strategy is to work with category-leading vendors, or those that have the potential to be. They say the company's managing directors also invest in the business, which helps contribute to its success.

Henderson had not experience in IT prior to forming the company in the UK in 1990. He was working as a dairy farmer, but after buying his first Mac computer, he found memory was significantly cheaper in the US than the UK. He imported a bulk quantity of SIMMs (single in-line memory modules) and began by selling them to attendees at a trade show.

Simms was also adopted as the company’s name, and it grew on the back of the growth in the memory market as more and more PCs were sold and more memory-intensive applications were developed. It is the longest-standing distributor for Kingston memory products, and is also an Apple distributor in Australia, having acquired major Apple products supplier KH Distribution in 2006.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags simms

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments