Menu
Tandberg launches specialisation channel programme

Tandberg launches specialisation channel programme

Tandberg claims its revamped channel programme has been developed to provide partners with a greater degree of flexibility.

Called enVision, the new programme categorises partners into one of four areas of specialisation – audio/visual specialists, visual communications specialists, systems integrators and services providers. The vendor has also increased the size of its marketing funds and support resources to help key partners accelerate their businesses.

The transition to the new structure will not adversely affect existing partners, Tandberg Asia-Pacific channel director, Adam Britten, said. Partners already had most of the qualifications for their ideal specialisations, although future investments will need to be tailored to the enVision programme.

“Overall, the investment costs will move to become more relevant to each partner, but the levels of investment required will be similar to previously,” Britten said.

The enVision program was in part a result of channel feedback, he said. The vendor is not looking to use the new program as a platform to rapidly expand its partner base, however.

“We're always looking for new partners, but we are still selective over out distribution strategies,” Britten said. He was recently promoted to the Asia-Pacific role, having previously been Tandberg’s local channel head. Britten took up the position just before Cisco won over 90 per cent of the vendor’s shares.

He said it was unclear what impact Cisco ownership would have on Tandberg’s new enVision strategy, but expected it would fit well inside an integrated program.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags tandberg

Featured

Slideshows

Champagne Reception kicks off Reseller News Innovation Awards 2018

Champagne Reception kicks off Reseller News Innovation Awards 2018

More than 460 channel leaders came together to toast the top performers of the New Zealand industry, during the opening Champagne Reception at the Reseller News Innovation Awards 2018 - in association with Techbuyer.

Champagne Reception kicks off Reseller News Innovation Awards 2018
Chasing innovation: how Kiwi partners can create a new customer agenda

Chasing innovation: how Kiwi partners can create a new customer agenda

This exclusive Reseller News Roundtable - in association with Rhipe and Microsoft - detailed a blueprint for customer success, outlining the new role of the modern-day partner and wider network in New Zealand.

Chasing innovation: how Kiwi partners can create a new customer agenda
Show Comments