Datastor to expand portfolio with Westcon agencies

Datastor to expand portfolio with Westcon agencies

Datastor has already added one agency from its acquirer Westcon and is set to add two others within eight weeks.

Having acquired Datastor last October, Westcon CEO Dean Douglas says it wants to locally introduce some of Westcon's Australian portfolio, and vice versa, to create a "true cross-Tasman business with significant scale".

Datastor CEO Dave Rosenberg says there has already been "strong cross-pollination" of vendors. Security vendor F5 is the first vendor to be added.

“We’ve brought on F5 and we’ll be bringing on two more within six to eight weeks," Rosenberg says. "It’s great for us because we’ve struggled for many years in the security space but now we have a proper business based around this.”

The date for bringing the two businesses together will now take place on April 8, rather than April 1, because of the Easter holiday. Six Westcon staff will move to Datastor’s North Shore office, bringing total staff to more than 80.

Dayle Barnes is now business manager for the networking, security and convergence business while Hamish Kibblewhite will be in charge of infrastructure, virtualisation, storage and volume.

“We’ll be making some small changes around logos to make sure the Westcon company logo is somewhere within our logo,” says Rosenberg. "A lot of planning has been done and we’ll be doing an enormous amount of work to integrate the Westcon system into ours.”

Rosenberg says there are no plans for Datastor to target other areas of IT. “It’s ensuring the UC and convergence part of the business come together.”

For the next financial year starting April 1, Datastor will be a $100 million plus organisation in New Zealand.

“We’re well on track to achieve our goals this year to enable that growth next year,” he says.

Douglas says Westcon won’t rule out further acquisitions.

“We’ve done 35 acquisitions in 12 years. If the opportunities present themselves for a nice strategic tuck-in we would look at it but our primary focus is Datastor in New Zealand.”

He adds that it may take the Datastor name offshore within Asia Pacific.

“We think the name has a great reputation here and we think it may have some value in other places but that remains to be seen. It’s a great opportunity for us to leverage some initiatives and see how they play out. If they’re successful here than we know they can work elsewhere.”

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