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Renaissance lays out new structure and strategy

Renaissance lays out new structure and strategy

Education and retail will remain key strategic areas for Renaissance Corporation, but it seeks new business avenues in vocational training.

The company will also form an expanded support operation and has restructured its executive team.

The diversification into vocational and online training will result in a separate business and cost centre alongside tertiary design college Natcoll, which Renaissance acquired in 2007.

On the retail side, the Magnum Mac chain (also acquired in 2007) and Renaissance’s Student IT stores will come together under Eddie McGrory, who became Magnum Mac general manager last year in place of Murray Wood.

The three key strategic areas of the business will be underpinned by a new support centre, the development of which is spearheaded by new head of services James Cowie. Support will be offered 24/7 to partners and customers, rather than Monday to Saturday.

Cowie previously worked with Renaissance’s chief executive officer Richard Webb when he was general manager of Global S-Business at industrial automation software company Citect in Australia. (Webb was Citect chief executive). Cowie has also been vice president of customer support at Deutsche Bank and director of the Help Desk and Call Centre Institute across the Tasman.

Renaissance will also revise its brand strategy as part of a more unified approach, says Webb. This could mean name changes for any part of its business, including its overall name.

“We have 13 brands in the company and no formal share of mind awareness on anything. Look for us to consolidate our branding platform.

“We may start all over again. We won’t have a lot of little companies operating independently going forward,” Webb says.

The company is finalising its senior executive group and team structure. Alongside Doug Casement’s transition from group marketing manager to CIO, and Cowie’s appointment, Bronwyn Sinclair, who was previously the Apple, third-party and education division’s executive division manager, is now general manager of distribution.

In addition, former Apple division marketer Natalie Brown has become chief marketing officer. Former executive divisional manager Mark Dasent will head telecommunications sector solutions, while Chris Parnell will manage commercial sales. Parnell was the head of the Apple division’s commercial and government Pro team. As well as being the former CEO of Citect, Webb has also been CEO of Australian web intelligence provider Red Sheriff. After leaving Citect in 2006 he founded Australian-based business incubator Red Ocean.


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