Online backup and recovery company DataInsure is looking for more resellers as it expands locally.
DataInsure allows online backup of data, backed by an insurance policy that gives companies a predetermined amount of money if data can’t be retrieved. It is underwritten by QBE Insurance.
Director Nik Key says the company has grown rapidly since it took on the licence and channel development of DataInsure, after Renaissance pulled out of the venture in March last year.
Key says the company works with partners to target particular markets. “The main verticals we are looking at are government, education and health. The SME market is a big one with 350,000 small businesses here.”
DataInsure recently signed Eagle as a Technical Alliance partner for the enterprise market.
In a bid to avoid channel conflict, the company doesn’t want to appoint too many resellers, says Key. The company also encourages partners to rebadge its offerings.
“The great thing about embedding is that [partners are] building their own solution using the data insurance solution we have and rebranding it. [Business software reseller] Verde’s solution is called Data Sure, so that won’t compete with any of our resellers because it’s now a different offering.”
He says data insurance has become the new global standard for insuring data internationally.