Channel sought for email marketing Charge

Channel sought for email marketing Charge

Local email marketing provider Charge Communications wants to establish a channel to sell its email marketing services.

The company is a new venture for former Zeacom marketing manager Jason Roberts and was registered with the Companies Office in January.

Under the white label option resellers can rebrand the services, which include Live Link, a one-to-one personalised email, and Live Response, which lets the sender know in real time when an email has been opened.

Alternatively, they can sell Charge Communications products and make between 15 and 20 percent margin.

Roberts, the company’s managing director, says the services are pitched at the enterprise market and companies of any size.

He is in talks with potential partners, though no contracts have been signed yet. Zeacom has been trialling a beta version of the email service.

“It is a very easy model for a company that wants to improve its marketing communications. There are other companies experimenting with this type of email overseas, but I am not aware of anyone else in New Zealand.”

Charge Communications plans to improve functionality of the services, so the sender is informed of how many times the email has been forwarded and which images have been opened.

Roberts says he plans to offer the email marketing services internationally later in the year. “We are going international but because we’re based in New Zealand we’ll be trialling it here. I will be targeting overseas providers.”

The company was a finalist in the recent Planet 2010 Launch Pad competition, where startup companies competed for $70,000 worth of business support.

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