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Quick Poll: Hardware marketing and the local brand war

Quick Poll: Hardware marketing and the local brand war

The increasing difficulty in selling hardware is a trend which shows no sign of easing, and vendors, distributors and partners are trying to find ways to win consumers’ dollars and loyalty.

As prices and margins fall, marketing of brands can products can take on greater importance. Consumers’ purchase patterns vary between countries, demographics and product categories.

Let us know your experience of how local users purchase, and to what extent marketing can influence their hardware preferences, at reseller.co.nz


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