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Maclean briefings tap into productivity demand

Maclean briefings tap into productivity demand

Maclean Computing says it is meeting a demand for assistance with improving business productivity, by hosting a new briefing series in partnership with car maker Audi.

Maclean marketing director Andrew Charlesworth says it plans to hold four briefings a year at the Audi showroom in Newmarket, Auckland.

“We’ll have a different topic each time, but one that is relevant to improving productivity and growing a business. We’re seeing the appetite for these briefings as the economy is slowly shifting. People are interested in learning how they can become more productive.”

Charlesworth adds there are synergies between Maclean’s client base and Audi’s, and says the firms will mutually benefit from working together. “We’re looking at businesses that are like minded and have a shared target market.”

The first of the briefings, held in April, featured The Face Place Spa founder Dr Catherine Stone, who spoke about retaining and inspiring staff. Maclean Computing CEO Chris Maclean spoke about how IT outsourcing can improve a business. Sixty people attended the event and it scored highly in terms of customer satisfaction, Charlesworth says.

During his speech, Maclean cited a report that the local economy is going to experience growth of 3 percent by 2011.

“Personally, I think that is a gutless target and I would be very disappointed if come next year that was all we had achieved. We’re into a new phase and I think economic growth is going to be not 3 percent or 100 percent but somewhere in the middle.”

He used the analogy between maintaining a car and maintaining a business, and asked the audience if they thought their business would survive two weeks if their car was broken down, or if they had no access to technology.

“What’s interesting is that more people are passionate about maintaining their cars than maintaining business technology.”

He says businesses that value their IT often have a system administrator.

“It is like having your own mechanic and that doesn’t make a lot of sense. By all means have an IT person in your business that can maintain and develop your core systems to give you a competitive advantage.”

Maclean asked the audience to consider outsourcing business IT functions that are generic across all businesses.

“If maintaining desktops and servers isn’t core business for you, then get out of the business. You might have 50 users but a professional IT services company is going to have thousands of users. Because of that, they are able to invest in the processes and technology to enable a good job. There are countless ways IT can help productivity, from first customer contact through to billing your customers.”

Details of the next briefing are still being finalised, but it will be held in July.


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