Menu
A 'genuine' question about software

A 'genuine' question about software

I like my cricket and watched my fair share during the summer. The ups and downs of the games aside, I was reminded the other day of a statement one of the commentators came out with.

“That was a genuine half volley,” he remarked.

I remember thinking at the time that this was an odd comment. Not the half volley bit – which essentially is a shot that’s hit immediately after the ball bounces – but rather the description of it as ‘genuine’ ... as opposed to what? A fake half volley? A slightly disguised one?

In fact, the word ‘genuine’ pops up all over the place. In music, Genuine is the debut album of Stacie Orrico. Genuine is a 1920 silent horror film. There’s the Genuine Parts Company, a Fortune 1000 business that was founded in 1928 and supplies car parts, and Genuine Scooters, a Chicago-based scooter manufacturer.

Or how about Genuine Games, a video game company founded in 1998 that specialises in what it terms gender inclusive video gaming development – which I guess means making video gaming more appealing to women.

There’s genuine leather; something can be a genuine antique; and you can offer someone genuine sympathy.

Lately, however, everywhere I look I keep seeing the word used in relation to Microsoft’s latest operating system, Windows 7 … sorry, that should be Genuine Windows 7.

I’ve always thought of the use of the word a little odd at the best of times. Leather’s either leather, or it isn’t leather. To describe it as ‘genuine’ seems a bit redundant. What does genuine mean exactly? Well, “actually possessing the alleged or apparent attribute or character” as Dictionary.com puts it. In other words it means real.

So, why the need to describe software as genuine? In reality, an unlicensed copy of Windows 7 is perfectly real. It will have same functionality as a licensed copy. Nevertheless, Microsoft began doing this a couple of years back with its ‘Genuine Software Initiative’. Yet, in reality, the problem isn’t so much that you’re not getting the real thing, simply that the transaction is not legal.

And therein lies the biggest trouble I have with the use of the word. Why should reputable vendors be describing something as genuine? To walk into Dick Smith Electronics and see the word ‘genuine’ on a product is absurd. I should bloody well hope that the software – or any other product for that matter – is genuine. Does it mean if I go next door to Noel Leeming I run the risk of purchasing something that’s not genuine?

I would be genuinely surprised!

Of course, should I nip up to Thailand and surreptitiously acquire a few disks, then I expect it to be a knock-off – even though they will probably have the word genuine stamped all over it (’cos I’m guessing the bad guys won’t delete it).

Then again, getting nabbed with pirated software could simply be a genuine mistake …


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Windows 7

Brand Post

What to expect from your IT Distributor

Whether you’re just starting out or you’ve been around since before the dot com rollercoaster, choosing the right distribution partner can be a pivotal factor in your success. This definitive guide outlines the traits that every IT partner needs to look for in their IT Distributor.

Featured

Slideshows

Meet the winners of the 2020 Reseller News Innovation Awards

Meet the winners of the 2020 Reseller News Innovation Awards

Reseller News honoured the standout players of the New Zealand channel in front of more than 500 technology leaders in Auckland on 21 October, recognising the achievements of top partners, start-ups, vendors, distributors and individuals.

Meet the winners of the 2020 Reseller News Innovation Awards
Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Show Comments