Menu
Markinson expansion continues with Zeron buy

Markinson expansion continues with Zeron buy

Trans-Tasman business software provider Markinson has furthered its growth strategy in New Zealand by acquiring Auckland services firm Zeron.

CEO Ian Whiting says adding Zeron’s customer base was one of the main reasons behind the acquisition. Among Zeron’s customers are Fletcher Aluminium, Healthlink, Nuplex and Woosh Wireless.

“It certainly adds a lot of customers and extends our capability not just in CRM, but also with business process management (BPM) and other areas.”

Markinson had seven staff in Auckland and Wellington prior to the acquisition and will add fewer than 10 from Zeron, including founder Chris Trabing who has taken up a solutions architect role.

Markinson intends to add “most, if not all parts” of Zeron’s business, says Whiting. These include network infrastructure, a server business, telephony, for which it is a Swyx and Avaya integrator, mobile and remote computing for Windows Mobile, Blackberry Server and iPhones, system integration and CRM with Sage SalesLogix. Zeron was formed in 1992 and became a Sage CRM partner in 1999.

“A lot of the other [parts of Zeron’s business] are related to CRM, such as telephony, which was prompted by customers wanting to dial out of customer management applications,” says Trabing.

Markinson predicts revenues from its New Zealand operations will grow by between 30 and 50 percent in the next financial year, which begins in July.

It is also exploring a presence in Christchurch after June, but its immediate focus is bedding down the acquisitions it has already made, says Whiting.

In March Markinson acquired the CRM arm of Australian sales trainer Acuere, and last November acquired trans-Tasman CRM and BPM company Adexio. The company says the Adexio deal added more than 200 business customers and offices in New Zealand. All Adexio staff joined Markinson at the time.

Senior account executive Matt Tohill says the acquisition of Zeron “completes the package” for his company. “People don’t want to have to deal with four providers, at least not in the business solutions space. In ERP [enterprise resources management], CRM, BI [business intelligence], BPM and CTI [computer telephony integration] tools, if customers can have one clear line for communication, pricing and support, it is much better for them.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MarkinsonZeron

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments