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Singapore branch imminent for Distribution Central

Singapore branch imminent for Distribution Central

Distribution Central plans to establish its third international branch in Singapore this calendar year, using its New Zealand operation as a blueprint.

The company has already established its Red Education division in Singapore and China.

The Singapore branch will start as soon as the right country manager is found and legal requirements are met, says sales and marketing director Nick Verykios.

Locally, Distribution Central has recruited a technical engineer as it prepares to launch the Unity Systems business unit here on August 1. By early May, it was also close to recruiting a salesperson for the business unit. Unity Systems will be supported by Australian engineers who staff a support line.

Unity Systems, which focuses on the distributor’s Avaya and Net unified communications agencies, was introduced across the Tasman last February.

“That model exists because once you get to a certain size you can’t be all things to all people,” says Verykios. “Under that structure there are engineering, sales and marketing staff focused on the business units, with Distribution Central running all the back-end systems.”

The company may also introduce its SAN Systems unit, focused on its NetApp storage agency, but it hasn’t yet secured distributorship for NetApp in New Zealand. Verykios says discussions between the two companies are ongoing.

“They have a distributor here [Ingram Micro] so it is important we find the right formula that will add to that, not just take away from it.”

Distribution Central recently held a roadshow in New Zealand and Australia, celebrating five years in business. Partners in Auckland heard updates from Distribution Central vendors and attended a demonstration of the distributor’s custom-built asset management system.

At the event, Verykios told attendees the distributor has grown from a staff of two (himself and co-founder Scott Frew) to having 80 personnel on both sides of the Tasman, and has achieved $100 million in ANZ revenues in its fifth fiscal year. It has grown a further 38 percent in its sixth year, adding a further 12 staff, he says.


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