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Adobe to increase headcount, partners

Adobe to increase headcount, partners

In a bid to ramp up local channel activity, Adobe is considering appointing another gold partner and hiring a senior channel manager.

New Zealand sales manager Chris Gray says the vendor currently has three gold partners and seven silver partners.

“We’re looking at potentially [appointing] one more gold partner in the next six months and moving some of those silver partners up to gold. That is a matter of training their staff and educating them about the value proposition [of Adobe].”

He says Adobe’s partner scheme is “not a volume programme”, adding it wants to recruit key partners who perform well.

The company’s gold partners are Gen-i, Renaissance and Cyclone, while at silver level its partners include Datacom and Fujitsu.

Adobe wants to recruit a senior channel manager because many of its partners are “quite substantial organisations”, Gray says. The company hasn’t decided if the position will be based in Wellington or Auckland.

“New Zealand is a challenging place to do business so it is one argument to say we need someone in Auckland. We need to make that decision and find the right person.”

He adds that although the company only has two staff based in Wellington, Adobe Australia also has two staff dedicated to New Zealand.

Changes could also be in the wind for the vendor’s partner programme, however these won’t be major. Gray says the scheme offers structured rebates and market development funds.

“We’are reviewing that programme through a reseller council that we run for our gold partners across the Asia Pacific region. We ran the first one six months ago and we have another one in July, where we discuss what we could be doing.”


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