Menu
Mitroo takes reins of Blue Coat ANZ

Mitroo takes reins of Blue Coat ANZ

Security vendor Blue Coat has appointed former SAP Business Objects trans-Tasman general manager Rajeev Mitroo as its ANZ managing director, based in Sydney.

A 20-year veteran of the IT industry recently with SAP for two years, Mitroo replaces Wayne Neich, who has resigned.

Mitroo has also held Australian and Asia Pacific sales management roles at Vignette, Borland, Novell and Intel.

He says there are strong regional growth opportunities for the vendor.

“From an ANZ perspective, both externally and internally, we’re working to provide some structure and process change. We want to work with partners on an engagement model that has us achieving mutual goals.”

Mitroo has already met with New Zealand channel sales manager Michael Dodds and Dave Rosenberg, CEO of local Blue Coat distributor Datastor, to discuss future plans. He says Blue Coat wants to use Datastor’s resources to increase its reach, and the company aims to recruit a local presales staff member in the next two years.

“We’ve started talking about a go to market model that will be a lot more collaborative and allow us to leverage each other’s economies of scale. We also want to work more closely with key reseller organisations in New Zealand.

“New Zealand is a very important market for Blue Coat and one we’re yet to hit our true potential with.”

To outline its ANZ plans, Blue Coat will hold a quarterly business update for its ANZ partners in Sydney on June 2.

The vendor will also be relaunching its Channel Advantage programme at the event to outline to partners where they fit within that programme and detail Blue Coat’s expectations in areas such as sales targets.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags blue coat

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments