In an effort to grow its channel sales, US based datacentre networking company Blade Network Technologies has appointed distributor Observatory Crest for the ANZ market.
Observatory Crest will distribute Blade’s gigabit and 10 gigabit Ethernet RackSwitch product range, VMready network virtualisation and BladeHarmony Manager software.
The company also plans to partner with Blade to target the market for 10GB Ethernet networking in Australasia enterprise datacentres.
Blade's vice president and general manager of Asia Pacific Peter Hall says it chose Observatory Crest due to its experience in the enterprise network infrastructure space.
"As Blade seeks to establish a stronger presence in New Zealand and Oceania and expand our presence in Australia, we want to work with a partner that shares our vision and philosophies and complements our strengths and focus.
"Its experience also means that the company is able to hit the ground running to implement strategies, build market awareness, take advantage of opportunities to win new business and ensure high levels of customer satisfaction of which we both pride ourselves.”
Observatory Crest co-founder and director of sales and marketing Martin Christmas says the partnership with Blade will give its resellers and customers access to an established datacentre switch vendor.
Resellers will be able to use Blade’s sales, technical and marketing experience and its channel programme.