Microsoft plans to extend its Road Warrior campaign, used to promote Office 2010, with a refreshed focus on the cloud.
Microsoft’s SMB sales and marketing manager Jared Pedersen says the new campaign will probably start in July, the start of the local business’ new financial year.
The vendor would likely cut the number of ‘warriors’ from five to three, but retain the central idea of using the staff to travel the country to join with partners to promote the benefits of the cloud in relation to Office 2010.
Pedersen adds the road warriors campaign has drawn attention outside the local subsidiary.
“It is getting a lot of internal press within Microsoft globally, so it might well be done after this point in other parts of the world,” he says, adding it is set to be profiled in one of the vendor’s global newsletters.
Ingram Micro, which housed three of the Office 2010 road warriors, has extended the campaign beyond New Zealand.
Catherine Andrews was recruited by Microsoft as one of five ‘warriors’, and recently visited Ingram Micro customers in Fiji who had shown interest in Office 2010.
Her territory originally only covered Auckland and the upper North Island, Ingram says, adding it wanted to extend her territory to maximise customer interest there.
‘Many of the customers are still using Office 2003, and have held off on deciding what they’re going to standardise on,’ Andrews says.
She adds many of those in Fiji who she presented to, wanted to use Office 2010’s capabilities. The visit was done in partnership with Fijian reseller VT Solutions over two days in Nadi, and Andrews also gave a seminar to Datec customers in Suva.