Menu
Road warriors to become cloud warriors

Road warriors to become cloud warriors

Microsoft plans to extend its Road Warrior campaign, used to promote Office 2010, with a refreshed focus on the cloud.

Microsoft’s SMB sales and marketing manager Jared Pedersen says the new campaign will probably start in July, the start of the local business’ new financial year.

The vendor would likely cut the number of ‘warriors’ from five to three, but retain the central idea of using the staff to travel the country to join with partners to promote the benefits of the cloud in relation to Office 2010.

Pedersen adds the road warriors campaign has drawn attention outside the local subsidiary.

“It is getting a lot of internal press within Microsoft globally, so it might well be done after this point in other parts of the world,” he says, adding it is set to be profiled in one of the vendor’s global newsletters.

Ingram Micro, which housed three of the Office 2010 road warriors, has extended the campaign beyond New Zealand.

Catherine Andrews was recruited by Microsoft as one of five ‘warriors’, and recently visited Ingram Micro customers in Fiji who had shown interest in Office 2010.

Her territory originally only covered Auckland and the upper North Island, Ingram says, adding it wanted to extend her territory to maximise customer interest there.

‘Many of the customers are still using Office 2003, and have held off on deciding what they’re going to standardise on,’ Andrews says.

She adds many of those in Fiji who she presented to, wanted to use Office 2010’s capabilities. The visit was done in partnership with Fijian reseller VT Solutions over two days in Nadi, and Andrews also gave a seminar to Datec customers in Suva.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoft

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments