Optimation has hired about 35 staff this calendar year and expects this to rise to about 60 by the end of 2010.
This takes its total full time equivalent headcount to about 200.
Managing director Martin Butler says the company is recuiting across the board in Auckland and Wellington, seeking development, testing and business analytics expertise.
It has begun to see growth emerging in the Wellington market, saying this region was slower to sink into, and emerge from, recession than Auckland.
Customers in the public sector and SOE-focused region have been more concerned with value from IT spend since the recession, however, and the company says the trend toward tight margins will continue even though project work is on the rise again there.
Optimation also tips growing demand for its core application development services, citing huge R and D spend by the major smartphone makers globally. Butler says this is mirrored by a trend toward more affordable broadband, server centralisation and virtualisation and the advancement of the cloud.
The services firm anticipates at least 30 percent revenue growth for the financial year ending March 2011, says Butler.
It has focused on several key areas of investment including testing, project management, the Oracle Fusion toolset and business to business services and applications.