Ahead of the scheduled release of Microsoft Dynamics CRM version 5.0 in the second half of this year, development and services firm Intergen says the social networking and cloud-focused features of the software have the potential to open it up to a wider market of resellers.
Speaking at the recent Intergen Dynamics Day, Dynamics practice principal Simon Bright says these features mean resellers don’t need traditional infrastructure skills to offer the product.
“Social networking is about aggregating data from social networks to provide better intelligence around the interactions you have with customers and suppliers. That is an area that a number of our customers are exploring at the moment.”
Bright concedes buyers are unlikely to base their Dynamics purchase on acquiring social networking capability, but says it is one of the benefits of the software.
“To use that in an ERP system for formulating decisions about how you deal with people is extremely powerful.”
He says a large proportion of Intergen’s customers are considering the cloud in some form.