Dell grows Apac channel resources

Dell grows Apac channel resources

Dell’s Asia Pacific SMB president Amit Midha says it will continue to invest in the channel in the region, having launched a partner advisory council.

“The channel is key for us,” Midha says. “We’re launching an expanded portfolio around datacentre, software and solutions. We’re going to need more partners from a service and value-add systems integration side.”

Midha says its channel business is growing much faster than its direct touch.

“In the Asian region, more than one-third of my business comes from the channel,” he says. “It’s grown substantially and the channel business alone is worth more than $1 billion.”

The vendor held its first partner advisory council this month with 11 partners in the team. Two New Zealand partners are represented on the council - one of which is Advantage Computers, based in Palmerston North.

ANZ channel director Jay Turner says Dell channel director for ANZ, Jay Turner, says the vendor will continue to invest more in the services support space and the systems consulting space to make these skills available to its partners.

“We’re growing so quickly right now, we need to make sure we’re doing a good job of being able to support partners in relation to their quoting, support and account management requirements,” Turner says. “It’s one of the areas that we’ve heavily ramped up in particular. We’re going to start to expand more geographically on a face to face sense across ANZ as well.”

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