Microsoft has reported increased sales of its customer relationship management suite Dynamics. Dynamics manager Stewart Gibbs says over the past five years 450 local companies have purchased the system. “Sales have grown in excess of 70 percent year over year. We expect this to keep growing significantly in the future as companies realise the need to stay closer to customers and reap the benefits of the cloud,” he says. The majority of the sales were made through Microsoft partners. “There is a real opportunity there for partners as companies consider cloud adoption. The software can be customised to fit any organisation and version 5.0 has a number of features including the ability to aggregate data from social networks.” Recent customers to implement Dynamics include Orb Communications and a number of government agencies such as the Ministry of Economic Development.
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