Vaughan Nankivell aims to implement an aggressive growth plan now that he is solely managing New Zealand for memory vendor Kingston.
Nankivell left Ingram Micro to become ANZ regional manager for Kingston in 2006, but he has been New Zealand country manager since April when the vendor promoted Marites Bairstow to oversee Australia. Bairstow has worked for Kingston since 2004, most recently as strategic development manager.
Nankivell says the local market has been in decline for Kingston in the past three years, and it wants “get New Zealand growing again”. He was previously spending about 90 percent of his time on the Australia market while in the trans-Tasman role.
“The New Zealand market isn’t the size it was in 2007. We want to grow the market and it is pretty aggressive growth,” he says. The split in Nankivell’s territory responsiblities closely followed the extension of Kingston’s distribution relationship with Simms International in Australia to New Zealand.
Simms joined Synnex and Ingram Micro as local distributors earlier this year.
Each distributor is focusing on different parts of the market for Kingston, he says, with some overlap. Ingram covers retail and corporate markets, Synnex focuses on system building and retail, with Simms tackling the corporate and value added support/consulting services space for tier one and two accounts.
Kingston relies on the distributors to provide its “feet on the street” , with Nankivell being its sole employee here.
He has identified several drivers for growth locally, including the adoption of solid state drives and DDR3 memory, along with a shift toward new systems based on Intel’s core i5 and i7 chipsets and Windows 7.