Security camera system vendor Swann plans to grow its local market share after signing with Ingram Micro earlier this year.
Swann ended its relationship with Dove Electronics to partner with Ingram in February, though before that the company was represented by Tech Pacific in the late 1990s and early 2000s, before it was bought by Ingram Micro. This was before Swann moved into the security camera market.
Ingram Micro also represents Swann in Australia, where the company is headquartered.
The distributor is managing Swann’s relationships with large format retail stores here and will partner in next year’s launch of IP-based, commercially-focused products for the dealer channel.
In the meantime, the company is focused on providing kit-based, analogue security systems aimed at small and medium enterprises, and will subsequently introduce the professional range that is already selling across the Tasman.
“We see the retail market in New Zealand as untapped,” says vice president of international business, Travis Bedford. He says the local retail CCTV security market is worth about $5 million, but the company says this could grow to about $20m. It claims a local market share of about 40 percent in the security categories it is in, but the company wants to grow this to 60 or 70 percent, Bedford says.
Swann will be selling through consumer electronics and homewares stores, where it also offers security-related products like doorbell entry and alarms.
Bedford says the IP-based range will be introduced here later, claiming consumers still see analogue kits as better value. However, the company believes this will change as wireless network infrastructure becomes more prevalent.
As well, in October it plans to introduce a LinkedIn Group for those who want to provide fixed-price security camera installations.