Cloud computing provider Sqware Peg has been appointed the exclusive ANZ master distributor for Eloqua, a US based automation software company.
Eloqua offers a suite of integrated demand generation applications for executing, automating and measuring marketing programmes. The company supports partners with training, joint marketing programmes and revenue stream development.
The appointment means Sqware Peg can build a network of partners, including other CRM consulting companies and marketing agencies.
Eloqua business development senior vice president Rob Brewster says it has worked with Sqware Peg over the past two years.
“We’ll be able to effectively support our global, multi-national clients who have operations in the region with on the ground support provided by Sqware Peg.”
Sqware Peg will provide training and enablement services to execute campaigns as well as offer ongoing recurring revenue license incentives to those companies joining its network.