LG has appointed a third local distributor – Ingram Micro – to introduce its monitors and optical storage products into mass retailers.
Ingram works with LG in Australia and has joined PB Technologies and Comworth among LG’s New Zealand distributors.
LG’s IT business manager Felix Wong says his company already offers its consumer electronics products through large retailers, but Ingram has begun discussions with Harvey Norman, JB Hi-fi and Noel Leeming to bring in the monitors and optical devices.
Wong sees potential to introduce more of its IT product range at retail, including projectors and notebooks.
“PB Technologies is very good in retail and has just opened its fifth store. But in some areas they don’t have coverage, such as small and medium business, business-to-businesses, education and large national retail chains,” says Wong.
With the local appointment of Ingram, he aims to grow the IT side of LG’s business to match the growth it achieves in the consumer electronics space.
He also wants the distributor to help achieve aggressive targets in the monitor market. LG ranked sixth among local monitor vendors in the first quarter of 2010, but Wong aims to boost this to number four or five by the second quarter.
He ultimately wants to break into the top three but admits it will be tough to beat the current incumbents: HP, Dell and Viewsonic.