Microsoft’s recently-installed server and tools business manager Steve Haddock will recruit two new staff in a bid to grow the local SQL server enterprise business to a level enjoyed by partners overseas.
Haddock recently returned to New Zealand after five years in London and Singapore with the vendor and claims a lack of resources has been a disadvantage for the local subsidiary.
“If I look overseas at how successful our partners are at business intelligence deployment using SQL Server, we are a little bit behind the eight ball. The key is having one person on point in the division for this product. For the past six months [Windows platform marketing manager] David Rayner was doing two jobs at once. He was doing a great job, but there is only so much one person can do.”
Haddock will be hiring two new staff - a technical team member and a solutions team member - before the end of 2010.
He wants to capitalise on what he says are “huge opportunities” to monetise SQL Server over the next 12 months.
“The only way we can build the [SQL] business is through marketing and driving [customer] demand through the partners. Partners also need to understand how SQL Server can be used and how that can help their business.”
Haddock wants to grow the server and tools division revenue by 15 to 20 percent year on year through SQL Server sales.
“I have a very good connection with regional headquarters in Singapore so I am hoping I get more resources where I need it. They [Singapore] will help as long as we build the business case of what we want to do.”
Haddock also says he is trying to implement what he learned as partner group manager in London.
“In the UK I learned that we need to have a win-win partnership [with partners]. The market was huge and you are dealing with a scale that I couldn’t get my head around. It is a $2 billion market in the UK.”