Menu
Road warriors campaign extended after targets beaten

Road warriors campaign extended after targets beaten

Microsoft New Zealand confirms it will extend the company’s road warrior campaign, with a new focus on the cloud through to Christmas.

Small and medium business marketing manager Jared Pedersen says the campaign “measured 10 to one from a revenue perspective” and resulted in positive stories from customers who were visited onsite by the ‘warriors’.

“We’re definitely extending the campaign, it has been received very well and we were very pleased with the result,” says Pedersen.

Of the five people hired earlier this year to promote Office 2010, three will continue under the new campaign.

One will be based at distributor Express Data and two at Ingram Micro, with one of the two at Ingram focused on the education market up to secondary school level.

Matt Grant, based at Express Data, was awarded the top performer and therefore the winner of a $10,000 prize, but Pedersen emphasises it was so close that there was no clear standout.

In the first campaign, the road warriors completed 1226 customer visits (exceeding a target of 800) in 33 towns and cities.

They carried out the visits in conjunction with 78 business partners, beating the target of using 50 partners.

The road warrior campaign was highlighted during the vendor’s Worldwide Partner Conference in the US last month as an example of “best practice”, and a way to get resellers involved in working with Office 2010, Pedersen says.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments