Menu
Road warriors campaign extended after targets beaten

Road warriors campaign extended after targets beaten

Microsoft New Zealand confirms it will extend the company’s road warrior campaign, with a new focus on the cloud through to Christmas.

Small and medium business marketing manager Jared Pedersen says the campaign “measured 10 to one from a revenue perspective” and resulted in positive stories from customers who were visited onsite by the ‘warriors’.

“We’re definitely extending the campaign, it has been received very well and we were very pleased with the result,” says Pedersen.

Of the five people hired earlier this year to promote Office 2010, three will continue under the new campaign.

One will be based at distributor Express Data and two at Ingram Micro, with one of the two at Ingram focused on the education market up to secondary school level.

Matt Grant, based at Express Data, was awarded the top performer and therefore the winner of a $10,000 prize, but Pedersen emphasises it was so close that there was no clear standout.

In the first campaign, the road warriors completed 1226 customer visits (exceeding a target of 800) in 33 towns and cities.

They carried out the visits in conjunction with 78 business partners, beating the target of using 50 partners.

The road warrior campaign was highlighted during the vendor’s Worldwide Partner Conference in the US last month as an example of “best practice”, and a way to get resellers involved in working with Office 2010, Pedersen says.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments