Menu
Road warriors campaign extended after targets beaten

Road warriors campaign extended after targets beaten

Microsoft New Zealand confirms it will extend the company’s road warrior campaign, with a new focus on the cloud through to Christmas.

Small and medium business marketing manager Jared Pedersen says the campaign “measured 10 to one from a revenue perspective” and resulted in positive stories from customers who were visited onsite by the ‘warriors’.

“We’re definitely extending the campaign, it has been received very well and we were very pleased with the result,” says Pedersen.

Of the five people hired earlier this year to promote Office 2010, three will continue under the new campaign.

One will be based at distributor Express Data and two at Ingram Micro, with one of the two at Ingram focused on the education market up to secondary school level.

Matt Grant, based at Express Data, was awarded the top performer and therefore the winner of a $10,000 prize, but Pedersen emphasises it was so close that there was no clear standout.

In the first campaign, the road warriors completed 1226 customer visits (exceeding a target of 800) in 33 towns and cities.

They carried out the visits in conjunction with 78 business partners, beating the target of using 50 partners.

The road warrior campaign was highlighted during the vendor’s Worldwide Partner Conference in the US last month as an example of “best practice”, and a way to get resellers involved in working with Office 2010, Pedersen says.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments