Menu
Road warriors campaign extended after targets beaten

Road warriors campaign extended after targets beaten

Microsoft New Zealand confirms it will extend the company’s road warrior campaign, with a new focus on the cloud through to Christmas.

Small and medium business marketing manager Jared Pedersen says the campaign “measured 10 to one from a revenue perspective” and resulted in positive stories from customers who were visited onsite by the ‘warriors’.

“We’re definitely extending the campaign, it has been received very well and we were very pleased with the result,” says Pedersen.

Of the five people hired earlier this year to promote Office 2010, three will continue under the new campaign.

One will be based at distributor Express Data and two at Ingram Micro, with one of the two at Ingram focused on the education market up to secondary school level.

Matt Grant, based at Express Data, was awarded the top performer and therefore the winner of a $10,000 prize, but Pedersen emphasises it was so close that there was no clear standout.

In the first campaign, the road warriors completed 1226 customer visits (exceeding a target of 800) in 33 towns and cities.

They carried out the visits in conjunction with 78 business partners, beating the target of using 50 partners.

The road warrior campaign was highlighted during the vendor’s Worldwide Partner Conference in the US last month as an example of “best practice”, and a way to get resellers involved in working with Office 2010, Pedersen says.


Follow Us

Join the newsletter!

Error: Please check your email address.

Featured

Slideshows

Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Show Comments