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Cackle ramps up Konftel business

Cackle ramps up Konftel business

Telecommunications distributor Cackle sees Swedish audio conferencing vendor Konftel as its new flagship brand and plans to offer incentives and accreditation for resellers, in conjunction with Konftel.

Cackle’s website lists a number of other telephony brands including GN Jabra, Philips, Plantronics, Olympus and Polycom, and it signed with Konftel in mid June.

Konftel UK and Ireland sales director Jeff May says the incentives for Cackle’s resellers will be announced later, because the initial emphasis will be on assisting partners.

“The first thing is to get the right channels in place so all our activity is [about giving] the best support. As we progress there will be different campaigns aimed at resellers.”

The accreditation programme doesn’t include tiers, but resellers must commit to the scheme through sales and service levels, says May.

Ingram Micro has a local sub-distribution agreement with Cackle, and at the time of writing Konftel had an existing agreement with Connector Systems. However, Connector Systems’ networking and wireless general manager Mark Dasent said his company was in talks with Konftel about its strategy in the future. Cackle adds it has been involved in these talks.

In addition, Cackle will share promotion with Australian distributor ABTC, which signed with Konftel in July.

“There will be joint marketing efforts into the local market,” says Cackle marketing manager Lisa Wall.

May says Konftel’s local business strategy is to develop new products every year. One of these will be new generation conference phones with downloadable software.

Its high-end device, the Konftel 300, can connect to mobile phones, analogue phones or through a PC for VoIP calls. A global system for mobile communications (GSM)-based mobile phone will be introduced in quarter four.

Cackle director Brent Mitchell says it has had a favourable early response from resellers to the Cackle range and describes the brand as an easy sell.


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