Lenovo has appointed Darren Finney as its new ANZ channel sales director.
He replaces Callum Eade, who departed in March, citing health issues.
Finney was previously Lenovo’s channel development director for western Europe and was stationed in the UK.
As part of taking up the new role, Finney will re-locate to Australia and starts his new position on October 1.
He has racked up more than 20 years experience in the PC industry, including previous roles at AST, Toshiba, Compaq and Dell.
Finney’s responsibilities include all aspects of Lenovo’s channel strategy, driving sales growth along with developing its sales channel and strengthening relationships with partners.
The vendor has also hired Silke Heinrich as its enterprise sales director for ANZ.
She will look after all the aspects of the enterprise sales team, including managing the day-to-day operations of the department, while maintaining focus on Lenovo’s strategic goals.
Prior to taking up the role, Heinrich was the senior sales manager and manager of global accounts for the vendor’s German base. She has also worked as product sales specialist and product marketer for IBM Germany.
ANZ vice-president and managing director, Alan Munro, said the new appointments reflected its focus on developing its business pipeline through a strong channel structure and its enterprise engagement.