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Cisco revamps APAC partner model

Cisco revamps APAC partner model

In an effort to improve its channel engagement, Cisco has announced changes to its APAC partner model.

According to a statement, the model will provide partners with an opportunity to acquire new customers through a better relationship with Cisco.

APAC partner organisation managing director Mike Allen says it has made the changes to make partners its primary route to the commercial market.

“This approach will enable region-wide growth with a strong emphasis on speed of execution and local empowerment, where the strength of our partnership becomes essential.”

The changes include more partner resources through the mid market and SMB space.

Cisco’s commercial and distribution teams will merge and territory account managers renamed as territory business managers. Allen also says the territory business manager becomes a single point of contact for partners.

Cisco NZ regional manager Jen Rutherford says the changes means partners will have "double the resources" to focus on end users.


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