Menu
Vodafone buying First Mobile

Vodafone buying First Mobile

Vodafone is buying its biggest specialist dealer chain, First Mobile, for an undisclosed sum.

First Mobile runs 77 Vodafone-branded stores, some of which are franchised, including nine in the Wellington region, and is believed to employ about 500 staff. Lower Hutt businessman Sean Hannan bought the firm from former chairman Richard Pallesen three years ago.

Vodafone's decision to buy was opportunistic, spokesman Paul Brislen said. "Sean was ready to sell, and we are always keen to get closer to customers, so it made perfect sense."

He would not comment on claims Vodafone dealers were doing it tough because of the economic downturn and a squeeze on margins.

Vodafone's next biggest specialist dealer is Digital Mobile, which has about 25 stores. Vodafone owns just under a quarter of the firm.

Brislen says other channel partners should not fear they might be disadvantaged, as Vodafone already owned 18 of its own stores and First Mobile would be run as a "standalone business".

Rival mobile network operator 2degrees is expected to set up its own network of retail stores by Christmas.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags VodafoneFirst Mobile

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments