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IDC downplays Apple's growth within govt, enterprise sectors

IDC downplays Apple's growth within govt, enterprise sectors

International Data Corporation (IDC), a premier global provider of market intelligence has played down reports of Apple's growth within the government and enterprise sectors.

Earlier this week, Charlie Wolf, an analyst with Needham & Company, issued a note to clients around IDC's figures for the second quarter of the worldwide computer market, apparently showing Apple enjoying major growth in the enterprise sectors.

However, ZDNet UK reports these positive figures for Apple appear inflated. "Two factors conspired to inflate the number: a tiny shipped base in the second quarter of 2009 (9502 units) and that 2009 was a bad year to start with, as shipments were down 67 percent on the previous year," ZDNet's Jack Clark writes after speaking with Eszter Morvay, IDC's research manager for EMEA personal computing.

"If 2009's shipments were 33 percent the size of the previous year (100 minus 67) then a 200 percent increase brings the shipped amount, as a percentage of 2008's level, to 99 percent. When this is taken into account, there is little appreciable increase over the two year period," Clark notes.

IDC's Morvay tells ZDNet that Apple's presence in the business sector is so small, any growth looks impressive. "Whether we look at the large or the very large business space, Apple's market share is practically non-existent, so it's not hard to show growth, " Morvay insists.

IDC is a subsidiary of International Data Group (IDG), owners of a number of technology based titles including Macworld.


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