Employees driving shift to collaboration: Cisco

Employees driving shift to collaboration: Cisco

Collaboration technology will be the major driving force in the industry over the next five years, with staff prompting companies to adopt it at an ever-increasing rate, says Cisco country manager Geoff Lawrie.

Speaking at a Maclean Computing breakfast seminar in Auckland recently, Lawrie said business managers are not in control of the IT process anymore.

“We have lived in a time where the CIO defined when technology came into an organisation. Technology is now coming in from the bottom up [from employees].”

Lawrie says collaboration is no longer just an IT issue, but also a business issue.

“When I spend time talking to people about their business, it doesn’t matter what vertical they are in, there is a consistent set of issues.”

These include how to reduce costs and an emphasis on innovation and differentiation to stand out in the market.

“If you look at businesses that want to transform, they need to work on the culture within the organisation. You need to look at all of those dimensions including culture and technology.”

According to Lawrie, collaboration used to be defined within the boundaries of an organisation.

“People are starting to understand that when you extend that boundary of collaboration up and down the value chain from suppliers to partners, that’s when you start to get genuine productivity happening.

He says IT departments are also challenged because younger employees that he terms “millennials”, want to connect their iPhone to the corporate network and use social networking sites.

“Business owners say, `I don’t want Facebook or Twitter in my organisation’. You need to make allowances for those type of technologies coming into your workplace.”

Lawrie says video will become the “killer application” in the work environment, as companies accept that information is freely accessible.

Lawrie says 60 percent of his company’s server traffic is accounted for by video in various forms, including telepresence and Skype video calls.

“The research we have done suggests that by 2014, 90 percent of traffic within businesses will be video. High definition videoconferencing will change how we conduct business meetings and reduce travel costs.”

Lawrie also says cloud computing will be part of the collaboration mix.

“Cisco will be coming out with a hosted service in the cloud, but our research suggests that even with the most aggressive adoption of cloud it will be [only] 30 percent of the marketplace in five years.”

His company’s research suggests a hybrid model of cloud and on-premise will make up another 30 percent of the market.

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cisco



The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments