Samsung ultimately aims to secure the local number-one laptop vendor ranking, having risen to or near the top of other electronics categories here and overseas.
The lofty goal follows the local debut of five portable PC models – three notebooks and two netbooks. They range from the flagship, premium 13 inch Q330 model at $2299 at the higher end of the market to the $699 N150+ netbook.
The other two models are a multimedia notebook and a mid-range notebook. The debut range was selected in consultation with retailers to ensure Samsung captured particular segments of the market, says notebook and monitor product manager Lane Stephens.
JB Hi-fi and Smiths City signed up to adopt the models by late August and Samsung was at the time in discussions with most major retailers here.
Stephens says achieving the number-one notebook position will take time, but says Samsung has a reputation for offering reliable products in other categories.
In the first quarter of 2010 Samsung achieved the number-one global position for year on year growth in unit sales, at 122 percent.
“Number one is the target, as it is in every category. In the consumer electronics space we expect to get a number-one position. That will take time, but we’re recognised for relability across a number of products.” It is also an advantage that Samsung manufactures a large proportion of its own components, says Stephens.
HP has held the number-one vendor ranking in notebooks and desktops in recent years, with Toshiba, Acer, Apple and Dell taking the next four places in portable PCs.
He adds Samsung has sold large volumes of notebooks since it released models there last year.
The vendor plans to introduce more models before the end of the year and its product strategy is to release models three times per year.
Stephens has been with Samsung since 2009 and before that spent nearly six years in marketing at Nokia in New Zealand.