Menu
Basware to rebuild regional channel

Basware to rebuild regional channel

Financial automation software vendor Basware is seeking up to four local resellers as part of a bid to rebuild its trans-Tasman channel.

ANZ vice president Karri Lehtonen, who has been in the Sydney-based role for three months since relocating from the company’s headquarters in Finland, says it bought its largest Australian reseller Tag Services last year.

Its second reseller there decided to focus on other technology, and the owner of its Wellington-based reseller company (of which he didn’t know the name) died earlier this year.

The company has some existing customers that are headquartered in Australia but have a presence here, and has held recent seminars for potential customers in Auckland and Wellington.

It has one software offering aimed at the enterprise – Purchase to Pay – that automates the accounts payable and financial processes, and InvoiceReady, an invoice processing software as a service from small and medium-size companies. It also provides connectivity services for electronic document exchange between buyers and suppliers.

It is seeking a larger reseller to offer Purchase to Pay, and two or three resellers in the main centres to offer InvoiceReady. It has already held talks with potential partners.

Lehtonen sees strong opportunity in the ANZ market because he believes it will follow trends in Europe where governments are leading the change from paper to electronic invoices.

The company is 25 years old and set up in Australia ten years ago. However, Lehtonen says it struggles with low brand awareness because it trades business-to-business.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Show Comments