Basware to rebuild regional channel

Basware to rebuild regional channel

Financial automation software vendor Basware is seeking up to four local resellers as part of a bid to rebuild its trans-Tasman channel.

ANZ vice president Karri Lehtonen, who has been in the Sydney-based role for three months since relocating from the company’s headquarters in Finland, says it bought its largest Australian reseller Tag Services last year.

Its second reseller there decided to focus on other technology, and the owner of its Wellington-based reseller company (of which he didn’t know the name) died earlier this year.

The company has some existing customers that are headquartered in Australia but have a presence here, and has held recent seminars for potential customers in Auckland and Wellington.

It has one software offering aimed at the enterprise – Purchase to Pay – that automates the accounts payable and financial processes, and InvoiceReady, an invoice processing software as a service from small and medium-size companies. It also provides connectivity services for electronic document exchange between buyers and suppliers.

It is seeking a larger reseller to offer Purchase to Pay, and two or three resellers in the main centres to offer InvoiceReady. It has already held talks with potential partners.

Lehtonen sees strong opportunity in the ANZ market because he believes it will follow trends in Europe where governments are leading the change from paper to electronic invoices.

The company is 25 years old and set up in Australia ten years ago. However, Lehtonen says it struggles with low brand awareness because it trades business-to-business.

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