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Edifier teams with Phoenix Distribution

Edifier teams with Phoenix Distribution

Edifier International, a subsidiary of Edifier Technology, has partnered exclusively with Phoenix Distribution in New Zealand.

From next month, Phoenix Distribution will distribute the Edifier Home and IT lifestyle line, as well as the multimedia range.

Phoenix Distribution was founded in 2008 by Bruce Millar, formerly of Softprint Interactive.

Phoenix says it is growing its stable of IT and AV brands locally.

Managing director Bruce Millar describes the Edifier products as consistently high quality and fashionable, and says his company is happy to be tasked with building the brand here.

Edifier International managing director Anthony Wilkinson says it looks forward to working with Phoenix Distribution.

"The operation and team there in New Zealand are perfectly aligned in their philosophy and strategy which should allow for Edifier to make some very significant progress towards strengthening the brand recognition and ... product presence in the New Zealand market."


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