Menu
Edifier teams with Phoenix Distribution

Edifier teams with Phoenix Distribution

Edifier International, a subsidiary of Edifier Technology, has partnered exclusively with Phoenix Distribution in New Zealand.

From next month, Phoenix Distribution will distribute the Edifier Home and IT lifestyle line, as well as the multimedia range.

Phoenix Distribution was founded in 2008 by Bruce Millar, formerly of Softprint Interactive.

Phoenix says it is growing its stable of IT and AV brands locally.

Managing director Bruce Millar describes the Edifier products as consistently high quality and fashionable, and says his company is happy to be tasked with building the brand here.

Edifier International managing director Anthony Wilkinson says it looks forward to working with Phoenix Distribution.

"The operation and team there in New Zealand are perfectly aligned in their philosophy and strategy which should allow for Edifier to make some very significant progress towards strengthening the brand recognition and ... product presence in the New Zealand market."


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags phoenix distributionEdifier

Featured

Slideshows

Channel celebrates as HP marks 50 years in NZ

Channel celebrates as HP marks 50 years in NZ

HP marked 50 years in New Zealand at an event in the vendor's Auckland's headquarters last night, with a host of key channel figures coming along to celebrate. Photos by HP.

Channel celebrates as HP marks 50 years in NZ
EDGE 2017 - Icebreaker Sessions round 2

EDGE 2017 - Icebreaker Sessions round 2

EDGE guests experience the value of networking at the second round of Icebreaker sessions.. Photos by Maria Stefina

EDGE 2017 - Icebreaker Sessions round 2
Show Comments