Symantec has introduced two new tools for Asia Pacific region partners – The Symantec Connect online community and a Campaign Creator. Symantec Connect allows partners to share business content through Symantec’s social media website, and offers connections with global partners. It says SMB partners with limited resources will be able to download resources, get advice and share ideas. There are more than half a million content items on Symantec Connect currently. Content can be filtered by type so partners can view only what is of interest to them, says Symantec. The Campaign Creator enables SMB partners to create customised, co-branded marketing campaigns to generate new customer leads. The vendor has provided templates for email campaigns and fliers, and a new feature for free email ‘blasts’.
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