Menu
Mace IT charts course for growth

Mace IT charts course for growth

Firoz Wadhwania is eyeing the higher-end solutions market for small and mid-size companies, as he seeks to continue the growth path for his company Mace IT.

Wadhwania trained in IT in his native India and worked there in system engineering and administration for a year.

However, he found it challenging when he emigrated to New Zealand in 2001.

“It is hard to come here and get into IT straight away because of the language difficulties and the working environment is quite hard.”

However, he persevered and underwent a one year diploma with Computer Power in Auckland, which led to an apprenticeship with Datacom.

He built further experience working for PC People and Telecom/Gen-i and in 2007 was able to set up on his own as a contractor.

The following year, he formed Mace IT and began working from his home office in the Auckland suburb of Lynfield.

The customer base of home users and small firms has grown to about 250 today, and is made up of 40 percent businesses and 60 percent home users..

Wadhwania’s business plan launched an online retail presence last year, and subsequently a sales and service outlet in Onehunga, central Auckland, earlier this year. Mace IT has two staff, one looking after the store and another handling web content and management.

He wants to spend the next year focusing on developing the website, but online sales have presented challenges for the company.

“The big value products have no margin because of the competition from the big retailers and some people who just want to undercut [on price].

“In a year’s time I want to give lots of variety to users who find us and buy our products online. I want to integrate products from about 10 vendors.”

At present, the website offers products from two vendors, he says.

He also wants to add more detailed product information on the website.

Mace IT’s services include setting up printers, servers and computers and the company provides web development and data cabling.

Wadhwania says it is important to provide a full offering of sales and services and to have a physical and virtual retail presence.

“The combination of the retail store and the website gives customers confidence that they can procure products from us,” he says.

In the long-term Wadhwania plans to use his background in system engineering to move into the high-end solution space for small and medium businesses.

“Among the big corporates there is always competition to get the contract, but smaller companies operate in a more traditional way and there is the chance to offer them services.”

Offering cloud services is also on his agenda, and he plans to offer Microsoft Online Services and SaaS solutions from other vendors.

“Customers don’t know what the cloud can offer them and how it will be beneficial for them now. [Owners are too] busy running the company to think about the IT things.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Inhousemace it

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments