Menu
Magnetism seeks offshore partners

Magnetism seeks offshore partners

Northland-based Microsoft Dynamics CRM/xRM partner Magnetism is on the hunt for overseas CRM partners it could collaborate with, to meet the needs of its healthcare sector customers in the region.

Managing director Mark Smith says the partnerships will further a drive to specialise in the healthcare sector. He spent several years in that industry before founding Magnetism in 2005, and says Microsoft New Zealand is increasingly encouraging its partners to focus on particular vertical markets.

Magnetism would prefer to partner with others than “reinvent the wheel” to serve healthcare clients, says Smith.

“We know there have been vertical solutions created on Dynamics CRM and a lot of successful implementations have been done in the UK and the US for patient relationship management and ‘reach out’ campaigns,” he says. “We do a lot of [software] development, but we don’t see the point in reinventing the wheel.”

The company wants to find overseas applications to resell locally, and has already identified three in the US, says Smith. He says it is also considering other applications developed in Europe. Magnetism has also recently found success in the not-for-profit sector, replacing Red Cross New Zealand’s disparate databases used to manage first aid training with a new CRM-based system. It may extend this relationship with a system to manage the Red Cross’ earthquake relief fund.


Follow Us

Join the newsletter!

Or
Error: Please check your email address.

Tags magnetism

Featured

Slideshows

Bumper channel crowd kicks off first After Hours of 2018

Bumper channel crowd kicks off first After Hours of 2018

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Jefferson in Auckland to kick-start 2018. Photos by Gino Demeer.

Bumper channel crowd kicks off first After Hours of 2018
Looking back at the top 15 M&A deals in NZ during 2017

Looking back at the top 15 M&A deals in NZ during 2017

In 2017, merger and acquisitions fever reached new heights in New Zealand, with a host of big name deals dominating the headlines. Reseller News recaps the most important transactions of the Kiwi channel during the past 12 months.

Looking back at the top 15 M&A deals in NZ during 2017
Kiwi channel closes 2017 with After Hours

Kiwi channel closes 2017 with After Hours

The channel in New Zealand came together to celebrate the close of 2017, as the final After Hours played out in front of a bumper Auckland crowd.

Kiwi channel closes 2017 with After Hours
Show Comments