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Magnetism seeks offshore partners

Magnetism seeks offshore partners

Northland-based Microsoft Dynamics CRM/xRM partner Magnetism is on the hunt for overseas CRM partners it could collaborate with, to meet the needs of its healthcare sector customers in the region.

Managing director Mark Smith says the partnerships will further a drive to specialise in the healthcare sector. He spent several years in that industry before founding Magnetism in 2005, and says Microsoft New Zealand is increasingly encouraging its partners to focus on particular vertical markets.

Magnetism would prefer to partner with others than “reinvent the wheel” to serve healthcare clients, says Smith.

“We know there have been vertical solutions created on Dynamics CRM and a lot of successful implementations have been done in the UK and the US for patient relationship management and ‘reach out’ campaigns,” he says. “We do a lot of [software] development, but we don’t see the point in reinventing the wheel.”

The company wants to find overseas applications to resell locally, and has already identified three in the US, says Smith. He says it is also considering other applications developed in Europe. Magnetism has also recently found success in the not-for-profit sector, replacing Red Cross New Zealand’s disparate databases used to manage first aid training with a new CRM-based system. It may extend this relationship with a system to manage the Red Cross’ earthquake relief fund.


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