AMD has expanded its one year-old Fusion Partner Programme to distributors, while at the same time launching the new AMD Rewards Program. These global initiatives are open to all AMD channel partners with a distribution business model dealing with all AMD products in segments such as CPUs, GPUs, client and server and workstation systems. According to the company, distributors in the Fusion Partner Programme will have access to a number of benefits, including training and tools to help increase sales. In addition to this extension, the company has also launched a new online initiative - the AMD Rewards Program. This is an online invitation-only loyalty programme with a number of incentives available to partners. AMD products will be displayed to partners on the newly redesigned Fusion Partner Portal and the programme rollout is expected to take place over the next two quarters, starting with pilot programmes in the Canada, the US and Brazil. “Distributor partners represent one of AMD’s most active sales channels and are a welcome addition to the AMD Fusion Partner Program,” says Bahr Mahony, the worldwide channel marketing director for AMD.