Menu
2degrees plans to open 50 retail stores

2degrees plans to open 50 retail stores

2Degrees will create more than 200 jobs setting up about 50 retail stores over the next 12 months, giving the moribund retail sector a fillip. The first 2degrees store opens in Sylvia Park today. Others will open on Customhouse Quay in Wellington next week and in Christchurch within the month. Chief sales officer Mark Cleary, who has previously overseen a network of 100 stores in his native Ireland, said 2degrees had modelled the stores on a "Kiwi backyard" theme. "Customers step on the 'welcome mat' when they enter the store and are greeted with signs of home; the traditional whitewash weatherboard wall, the wooden deck and garden fence. They are warm and welcoming, there is nothing sterile or clinical about them." Some stores will be owned by 2degrees and others by dealers. The company is opening the retail chain as it looks beyond the prepaid market to post-paid plans and the more lucrative business market. It unveiled a 3G service in August and its first post-paid plans, Pay Monthly, last month. "It is definitely going to help us in prepaid as well," Mr Cleary said. "We have had some fantastic relationships with Dick Smith and Harvey Norman and Warehouse Stationery ... but having that branded point-of-presence on the high street is going to help us on so many levels."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Harvey Normandick smith2degreesWarehouse Stationery

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments