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Simms eyes enterprise with IronKey deal

Simms eyes enterprise with IronKey deal

Simms International will target the corporate and enterprise markets after being signed as a distributor for IronKey secure storage products on both sides of the Tasman.

Under the partnership, Simms will help Ironkey launch its Elite Partner programme, which sees resellers appointed under three levels: general, Authorised and Elite.

Simms International New Zealand’s corporate and enterprise general manager Vaughan Nankivell says his company and IronKey have already identified between six and eight local resellers with the specialist security skills required to offer the products. Simms is focusing on the quality of resellers it appoints, and doesn’t want to appoint too many, says Nankivell.

“The last thing we want to do is sign people up and they don’t do anything with the products or don’t bring back any value,” says Nankivell.

The companies anticipate strong demand among sectors where data loss prevention and regulatory compliance are key issues - these include health, finance and government.

IronKey’s vice president of sales, Travis Patterson, says Simms’ deep relationships with channel partners will broaden the vendor’s reach in the region.

“With their specialist approach, and as a leading supplier of IT products to the Corporate reseller market, Simms is the perfect partner to be able to provide IronKey with the focus and support needed in the Australian and New Zealand markets.”

IronKey is also offered in New Zealand through distributor Duo which specialises in distributing memory, storage and security products.


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