Menu
Toshiba turns loss into profit

Toshiba turns loss into profit

Toshiba’s local business has posted a healthy profit of nearly $394,000 for the financial year ended March, reversing a loss of $1.45 million for the previous financial year.

The vendor had been on a downward slide, recording a $368,000 loss in 2008.

Country manager Gary Wicks says having a diverse product range is a key factor in his company’s successful 2010 result.

“While the trading environment was very challenging over [the 2009 and early 2010] period, Toshiba has managed to hold its position as the number two notebook manufacturer in New Zealand, according to IDC,” says Wicks. “Supplying products across all sectors of the industry [retail, small and medium business, education and corporate] also helps in the tougher economic times - if one segment is down the others carry it.”

Wicks says the global financial crisis and exchange rate fluctuations caused challenges in the notebook market last year.

Toshiba held the number four position in IDC’s overall PC vendor rankings in the latest figures for quarter two of this year.

The company grew its consumer shipments by 4.4 percent for this quarter and commercial shipments 1.2 percent.

“This was a better result than most vendors and certainly better than the big four “Tier 1” PC notebook suppliers,” Wicks claims.

Apple has been climbing in IDC’s local PC market quarterly rankings, however Wicks says Toshiba does not see that vendor as a threat.

“We see them as a different segment - Windows PC users rarely want to change to OS X as it is a big learning curve,” he believes.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags toshiba

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments