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Toshiba turns loss into profit

Toshiba turns loss into profit

Toshiba’s local business has posted a healthy profit of nearly $394,000 for the financial year ended March, reversing a loss of $1.45 million for the previous financial year.

The vendor had been on a downward slide, recording a $368,000 loss in 2008.

Country manager Gary Wicks says having a diverse product range is a key factor in his company’s successful 2010 result.

“While the trading environment was very challenging over [the 2009 and early 2010] period, Toshiba has managed to hold its position as the number two notebook manufacturer in New Zealand, according to IDC,” says Wicks. “Supplying products across all sectors of the industry [retail, small and medium business, education and corporate] also helps in the tougher economic times - if one segment is down the others carry it.”

Wicks says the global financial crisis and exchange rate fluctuations caused challenges in the notebook market last year.

Toshiba held the number four position in IDC’s overall PC vendor rankings in the latest figures for quarter two of this year.

The company grew its consumer shipments by 4.4 percent for this quarter and commercial shipments 1.2 percent.

“This was a better result than most vendors and certainly better than the big four “Tier 1” PC notebook suppliers,” Wicks claims.

Apple has been climbing in IDC’s local PC market quarterly rankings, however Wicks says Toshiba does not see that vendor as a threat.

“We see them as a different segment - Windows PC users rarely want to change to OS X as it is a big learning curve,” he believes.


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