Menu
Toshiba turns loss into profit

Toshiba turns loss into profit

Toshiba’s local business has posted a healthy profit of nearly $394,000 for the financial year ended March, reversing a loss of $1.45 million for the previous financial year.

The vendor had been on a downward slide, recording a $368,000 loss in 2008.

Country manager Gary Wicks says having a diverse product range is a key factor in his company’s successful 2010 result.

“While the trading environment was very challenging over [the 2009 and early 2010] period, Toshiba has managed to hold its position as the number two notebook manufacturer in New Zealand, according to IDC,” says Wicks. “Supplying products across all sectors of the industry [retail, small and medium business, education and corporate] also helps in the tougher economic times - if one segment is down the others carry it.”

Wicks says the global financial crisis and exchange rate fluctuations caused challenges in the notebook market last year.

Toshiba held the number four position in IDC’s overall PC vendor rankings in the latest figures for quarter two of this year.

The company grew its consumer shipments by 4.4 percent for this quarter and commercial shipments 1.2 percent.

“This was a better result than most vendors and certainly better than the big four “Tier 1” PC notebook suppliers,” Wicks claims.

Apple has been climbing in IDC’s local PC market quarterly rankings, however Wicks says Toshiba does not see that vendor as a threat.

“We see them as a different segment - Windows PC users rarely want to change to OS X as it is a big learning curve,” he believes.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags toshiba

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments