Renaissance has altered the font and colour scheme on the Yoobee-branded website after testing market reaction offshore.
CEO Richard Webb says the company won contracts in New York and London, and was “looking at how this brand would out play out around the world”.
The logo is the work of brand designer Brian Richards, who also worked on brands for beverage firm 42 Below and clothing company Icebreaker, says Webb.
“He identified how we could execute the retail and product offering. The brand is about the community of creatives we dealt with. The nice thing about a creative community is they’re going to give us feedback pretty quickly on the look and feel.”
Webb adds Renaissance will continue to trial the Yoobee brand. “We’re not done testing it yet,” he says.